By Ash Ashmawy, Founder & CEO, Kemet
Today marks an exciting day for Kemet. For the past few years, we’ve been intently focused on solving the unique and considerable challenges institutions face when trading digital asset derivatives. This work has resulted in an all-in-one technology platform that enables our clients to pursue their strategies more easily, safely and profitably.
We are confident that our portfolio, execution and risk management tools are among the most sophisticated in the industry. And I’m thrilled to say that now, we finally have a brand to match. We are pleased to announce the launch of our new brand and website – the clearest expression yet of who we are, what we stand for and the value we bring to the digital asset derivatives landscape.
The new site is a perfect illustration of our platform’s capabilities. Scroll through and you’ll get a clear sense of how Kemet delivers API-powered liquidity access, an advanced suite of trading algos and comprehensive portfolio and risk management capabilities – all built from the ground up and via a single point of access. We also highlight our flexible, responsive technology, our wealth of industry experience and our company-wide obsession with delivering for our clients. We are proud of these attributes, all of which are crucial to helping us meet the demands of the institutional community.
But the new website also shows who we are in ways that aren’t so obvious. Throughout the site, you’ll notice a subtle design motif: the ripples of dark sand that form the background of many of our core pages. This detail is integral to our identity and philosophy. The word “Kemet” – translating to “black land” – is the name the Ancient Egyptians gave their homeland. Just as the rich, dark soil along the banks of the Nile sustained one of the greatest civilizations in history, we see platforms like ours as the often overlooked yet critically important foundation that will enable the digital asset derivatives market to reach its full potential. This vision guides everything we do, so we thought it was only right to infuse it into our new visual identity.
Ultimately, while our look has changed, the mission hasn’t. We’re constantly innovating so we can remain the industry’s leading digital asset derivatives trading platform for institutions. We believe that digital assets represent the future of finance, and we’re excited to help our clients usher in that future through performance, efficiency and unique insights.
The best is yet to come. We encourage you to explore the new site and see how Kemet is setting a new standard for digital asset derivatives trading. We’d love to hear your thoughts.
